L
Estate agency lead generation

Property leads that
arrive ready to
instruct

Leadnest generates warm seller, buyer and landlord leads through SEO content portals. Every lead came to us — qualified, scored, and delivered to your inbox or CRM within the hour.

Live pipeline · last 30 days
Seller leads generated 2,341+21% MoM
Average intent score 77High intent
Avg. agency conversion 24%to valuation
Active agency clients 94England & Wales
Postcodes covered 680+

Leads are generated through our network of property content portals — no cold lists, no paid social. Every prospect found us through organic search.

Seller leads · Buyer leads · Landlord leads · Intent scoring · CRM integration · Territory exclusivity · England & Wales · No cold lists · Organic search leads · Seller leads · Buyer leads · Landlord leads · Intent scoring · CRM integration · Territory exclusivity · England & Wales · No cold lists · Organic search leads ·
The process

Prospects find us.
You close them.

Every Leadnest lead comes from someone who searched for property information and came to us voluntarily.

01

Prospect searches

A homeowner searches "how much is my house worth in [area]" or a buyer looks up area guides and school catchments. Our SEO portals rank on page one for thousands of these searches across England and Wales.

02

They submit details

To receive their free valuation estimate, area report or rental yield calculation, they complete a short form — sharing name, number, email, property address, timeline and intent. No tricks, just value exchange.

03

We score and route

Our intent engine scores each lead on urgency, property type, postcode territory and budget range. High-intent leads are delivered to your CRM or inbox within the hour, matched to your territory.

What you receive

Three lead types,
all genuinely warm

Each lead includes full contact details, property information, timeline and our proprietary intent score out of 100.

Seller leads

Ready to sell

Homeowners who searched for property valuations, selling guides or local market data. They came to us with intent — not intercepted from a scroll. Our highest-value lead type, with average intent scores of 74+.

From £40 per lead · or from £499/mo on retainer
Buyer leads

Actively searching

Prospective buyers using our area guides, school catchment tools and new-build trackers. Each lead is qualified by budget, preferred postcode and bedroom count — ready to view and ready to make an offer.

From £20 per lead · or bundled with seller retainer
Landlord leads

Portfolio owners

Landlords using our rental yield calculators, Section 21 guides and compliance trackers. These are professional landlords actively reviewing their management arrangements — not accidental investors.

From £25 per lead · or from £299/mo on retainer
By the numbers

Results that
speak plainly

24% Average conversion to valuationAcross all agency clients receiving seller leads on a retainer plan.
94 Active agency clientsFrom independent agents to regional chains, across England and Wales.
680+ Postcodes coveredOur SEO portals now rank for property searches in over 680 postcode areas.
What agencies say

From our
clients

"We switched from a paid social lead company after the quality was consistently poor. Leadnest's seller leads are a different category — these people have already looked up their valuation, so half the conversation is done before we pick up the phone."

Sarah Beaumont · Director, Beaumont & Co Estate Agents, Bristol

"The CRM integration into Alto took less than a day to set up. Leads now appear in our pipeline automatically. We've signed up for territory exclusivity in two postcodes and would defend that decision easily."

Marcus Reid · MD, Reid Property Group, Leeds

"The intent scoring is genuinely useful. We prioritise anything above 70 for same-day callbacks and the conversion rate on those is closer to 35%. Worth every penny of the retainer."

Priya Sharma · Operations Manager, Castleton Residential, London
Pricing

Plans for every
agency size

Start with a sample batch, no commitment. Scale to territory exclusivity when the model is proven.

Starter

Pay as you go

from £25/lead

Buy leads in batches. Perfect for testing quality before committing to a monthly plan.

  • Bundles of 10 leads minimum
  • All three lead types available
  • Intent score on every lead
  • Email or CSV delivery
  • No monthly minimum
Start with a batch
Enterprise

Exclusivity

from £1,500/mo

Lock out competitors in your territory. Every lead generated from your postcode area comes to you and only you.

  • Exclusive territory rights
  • Unlimited leads in your area
  • White-label portal option
  • Native CRM integration
  • Quarterly strategy review
  • Custom lead scoring rules
Talk to us
CRM integrations

Leads arrive where
your team already works

No CSV imports. No copy-paste. Leads flow directly into your pipeline — automatically, within the hour.

Reapit
Direct API integration · real-time push
Native
Alto (Yomdel)
Direct API integration · real-time push
Native
Dezrez
Direct API integration · real-time push
Native
Jupix
Webhook delivery · near real-time
Native
Salesforce · HubSpot
Standard webhook / REST API
Native
Any other CRM
5,000+ tools via Zapier connector
Zapier
No CRM
Formatted email + PDF lead sheet
Email

Real-time delivery

High-intent leads are pushed to your CRM within 60 seconds of submission. Speed-to-call is the single biggest conversion lever in property lead gen — we don't sit on them.

Intent score in the lead record

Every lead arrives with a score from 0–100 built from urgency signals, property type, and on-page behaviour. Sort your pipeline by score and call the hottest leads first.

Source URL tagging

Every lead includes the exact page they converted on — "sell my house in Bristol" vs "Bristol house prices 2026" — so you can tailor your opening conversation.

Outcome feedback loop

Log outcomes directly in your Leadnest client portal. Every valuation booked, instruction won or junk flag trains our scoring model — improving quality over time for your account.

GDPR-compliant consent

Every lead has given explicit consent to be contacted by an estate agent. Consent records are stored and available on request. Full ICO-compliant data processing agreement included.

Get started

See ten real leads
from your area

No obligation. We'll pull a sample batch from your target postcodes so you can judge the quality yourself before spending a penny.

We'll follow up within one working day with leads from your postcodes.